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Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: Message strategies

  • This 2015 Super Bowl ad for Nissan is interesting and I think can spark a good discussion about ad design. Discussion Questions: What is your [...]

    Nissan Super Bowl Ad (Chapter 6)

    February 4, 2015
  • One of my students submitted the following ads examples of ones they disliked. I think it could make some interesting discussion in terms of [...]

    What is the Message? (Chapter 6)

    January 15, 2015
  • Here is a great ad for Zurich Insurance that a colleague shared with me. It fits well with Chapter 6. Discussion Questions: What is your initial [...]

    Zurich Snowmen (Chapter 6)

    December 16, 2014
  • People liked to be thanked. They like to be appreciated. This New York Times article provides information about a new campaign by Whirlpool. Here [...]

    Whirlpool – Acts of Kindness (Chapter 6)

    October 7, 2014
  • Budweiser had two great Super Bowl ads. Puppy Love was ranked number for the 2014 Super Bowl by Ad Age. Both ads can provide a backdrop to [...]

    Budwieser Ads (Chapter 6)

    May 29, 2014
  • Advertising uses a wide variety of message strategies, appeals, and executions. Watch each of the following television ads. Answer the questions [...]

    Television Ads – Set 4 (Chapter 6)

    May 8, 2014
  • Advertising uses a wide variety of message strategies, appeals, and executions. Watch each of the following television ads. Answer the questions [...]

    Television Ads – Set 3 (Chapter 6)

    May 8, 2014
  • Advertising uses a wide variety of message strategies, appeals, and executions. Watch each of the following television ads. Answer the questions [...]

    Television Ads – Set 2 (Chapter 6)

    May 8, 2014
  • Advertising uses a wide variety of message strategies, appeals, and executions. Watch each of the following television ads. Answer the questions [...]

    Television Ads – Set 1 (Chapter 6)

    May 8, 2014
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