People liked to be thanked. They like to be appreciated. This New York Times article provides information about a new campaign by Whirlpool. Here is the TV ad and a microsite that was created by Whirlpool. You may want to start the discussion by talking about the idea that we hear much more criticisms than thanks.

Discussion Questions:

  1. After reading the article, what are your thoughts about the campaign?
  2. Did you like the TV ad? Why or why not?
  3. What type of appeal, message strategy and execution does Whirlpool use?
  4. Access the microsite that Whirlpool created. Why would Whirlpool create this site? Do you like the site? Why or why not?

About Dr. Ken Clow

Co-author of textbook.

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