One of my students submitted the following ads examples of ones they disliked. I think it could make some interesting discussion in terms of advertising design.

Discussion Question:

  1. For each ad, what is the message the ad conveys? Do you think this is the message the creatives wanted to convey? Why or why not?
  2. For each ad, identify the appeal, message strategy, and execution. Support your choice.
  3. Which ad do you like the best? Why?
  4. Which ad do you like the least? Why?

About Dr. Ken Clow

Co-author of textbook.

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