For the last 9 years Doritos has used consumer-generated advertising for the Super Bowl. This AdAge article has links to the top five Dorito ads for the 2015 Super Bowl. The winner will receive $1 million and an opportunity to work as a contractor for Universal Pictures in Hollywood.
- After watching the five videos, which is your favorite? Why?
- Do you think this is a good strategy for Doritos? Why or why not?
- Why does Doritos pick the Super Bowl to run this type of campaign? What are the benefits? What are the drawbacks?
- Do you watch the ads on the Super Bowl? Why or why not?
- In your opinion, what makes a good Super Bowl ad?