This 2015 Super Bowl ad for Nissan is interesting and I think can spark a good discussion about ad design.

Discussion Questions:

  1. What is your impression of this ad?
  2. In your mind, what is the message?
  3. The ad never really talks about Nissan, is this a good idea or not? Explain.
  4. What type of appeal, message strategy, and execution is used for this ad? Justify your answer.

Posted by on February 4, 2015 in Chapter 06 and tagged , , .

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About Dr. Donald Baack

Co-author of textbook.

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