This 2015 Super Bowl ad for Nissan is interesting and I think can spark a good discussion about ad design.

Discussion Questions:

  1. What is your impression of this ad?
  2. In your mind, what is the message?
  3. The ad never really talks about Nissan, is this a good idea or not? Explain.
  4. What type of appeal, message strategy, and execution is used for this ad? Justify your answer.

About Dr. Ken Clow

Co-author of textbook.

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