• Television advertising continues to be a mainstay for insurance advertising. The approaches vary widely, from serious, to humorous, to [...]

  Traditional Television Advertising Approaches (Chapter 7, Chapter 6)

  February 23, 2019
• A potentially devastating illness, hepatitis C, is most likely to affect individuals born between 1945 and 1965.  Recently, the Centers for [...]

  Hepatitis C Advertising Appeals (Chapter 6)

  October 8, 2018
• This advertisement was produced in Australia to encourage individuals to quit smoking. It would be excellent to generate a discussion of the fear [...]

  Fear Appeal, Quit Smoking (Chapter 6)

  February 4, 2015
• Here is an excellent fear appeal commercial entitled “Your Skin” by the U.S. Food and Drug Administration that can be used to discuss [...]

  Fear Appeal (Chapter 6)

  January 16, 2015

• Here are two advertisements that used stronger fear appeals than have been seen in the past. After watching the two ads, answer the questions [...]

  Fear Appeal (Chapter 6)

  May 29, 2014