This advertisement was produced in Australia to encourage individuals to quit smoking. It would be excellent to generate a discussion of the fear appeal.

Discussion Questions

  1. What level of fear do you think is displayed in this ad? Explain.
  2. Do you think this ad would have an impact on people who smoke? Why or why not?
  3. Look at the Behavioral Response Model in the chaper. Discuss the concepts of severity and vulnerability as presented in this ad.

Watch this anti-smoking advertisement.

  1. What level of fear do you think is displayed in it? Why?
  2. Compare this ad to the first ad. Which would be more effective? Why?

About Dr. Ken Clow

Co-author of textbook.

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