Budweiser created the top ad (according to most rating agencies) for both the 2015 and 2014 Super Bowls. The brand’s 2013 ad also received high ratings.

Discussion Questions:

  1. Watch all four Budweiser ads. Which one did you like the best? Why?
  2. Compare the 2013, 2014, and 2015 ads to the one in 2012. Why do you think Budweiser changed its Super Bowl advertising approach?
  3. In 2014 and 2015 the Budweiser ads were rated at the top by most rating agencies. Is this important for Budweiser? Why or why not?
  4. Most creatives believe emotional ads are the key to developing brand loyalty. Would you agree with this statement? Why or why not?
  5. To produce these Super Bowl ads, Budweiser spends over $5 million per ad (cost of air time and production of ad). Is that a wise use of marketing dollars? Why or why not?

Posted by on February 6, 2015 in Chapter 07 and tagged , .

Leave a comment

About Dr. Donald Baack

Co-author of textbook.

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out /  Change )

Cancel

Connecting to %s