When we think of technology, we usually think if the young. But, what about seniors, the elderly? How do they react to all of the new technology. I found this article fascinating. The YouTube video may also help students understand the challenges the elderly face with technology.

Discussion Questions:

  1. In terms of designing digital marketing and social media content for the elderly, identify five points from the article that you believe are important. Explain why each is important.
  2. Discuss how your grandparents (or someone else you knows that is 65 or older) handle technology.
  3. Watch the video. What did you learn or was reinforced about seniors and technology?

About Dr. Ken Clow

Co-author of textbook.

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