When we think of technology, we usually think if the young. But, what about seniors, the elderly? How do they react to all of the new technology. I found this article fascinating. The YouTube video may also help students understand the challenges the elderly face with technology.
Discussion Questions:
- In terms of designing digital marketing and social media content for the elderly, identify five points from the article that you believe are important. Explain why each is important.
- Discuss how your grandparents (or someone else you knows that is 65 or older) handle technology.
- Watch the video. What did you learn or was reinforced about seniors and technology?
Clow/Baack 