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The video game market continues to expand. Resources: CNN Story NBC News Story Nintendo story Discussion Questions What are the advantages to [...]
New Target Market for Video Games (Chapter 4, 10)
January 7, 2020 -
When we think of technology, we usually think if the young. But, what about seniors, the elderly? How do they react to all of the new technology. [...]
Technology and the Elderly (Chapter 4)
February 9, 2015 -
Ten years ago Kia was rolled out and targeted for hip, tech-savvy, young consumers. It was for the millennial generation – consumers in [...]
Kia – Who is the Target Market (Chapter 4)
May 27, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 