Here are two advertisements that used stronger fear appeals than have been seen in the past. After watching the two ads, answer the questions suggested.

Fear Appeal Ads:

Discussion Questions:

  1. Do you think the fear appeal is too strong in these ads? Why or why not?
  2. Examine the Behavioral Response Model presented in the chapter. Identify and discuss the issues of severity, vulnerability, self-efficacy, and response efficacy.
  3. By using a stronger fear appeal, will it increase the chances these ads will be remembered? Why or why not?
  4. Do these ads have an impact on your image of Subaru and Diehard batteries? If so, why? If not, why not?
  5. What other appeal could Subaru and Diehard use effectively? Justify your response.

About Dr. Donald Baack

Co-author of textbook.

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