Tag Archives: Diehard

Here are two advertisements that used stronger fear appeals than have been seen in the past. After watching the two ads, answer the questions [...]

Fear Appeal (Chapter 6)
May 29, 2014
Sears owns three private brands – Kenmore, Craftsman and Diehard. Like a number of other private brands, Sears has launched advertising [...]

Private Brands, Sears (Chapter 2)
May 7, 2014