Mcgarrybowen used optical illusion in a 60-second European TV spot for Honda CR-V. This video as well as two others that utilize optical illusions would be a great way to introduce advertising design. You may want to start with the Ray-Ban optical illusion ad. Both ads are sure to captivate student interest.

Discussion Questions:

  1. What was your evaluation of the Honda TV ad?
  2. What was the objective behind the development of the Honda ad? Support your answer.
  3. What was your impression of the Ray-Ban ad?
  4. Which stage(s) of the hierarchy of effects model do you think this ad addresses?

About Dr. Ken Clow

Co-author of textbook.

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