Hot Pockets launched its biggest campaign in 30 years with this video featuring Kate Upton and Snoop Dogg, along with other cameo appearances (Larry King). A short article in USA Today highlights this new campaign.

Discussion Questions:

  1. Do you like this video? Why or why not?
  2. Does the video change your image of Hot Pockets? Why or why not?
  3. In terms of using celebrities as a spokespersons, was this video effective?
  4. What do you think of using a sex appeal for this campaign?
  5. Instead of a TV campaign, Hot Pockets launched this campaign by posting this video on YouTube. Is this a wise strategy? Why or why not?

Posted by on May 29, 2014 in Chapter 06 and tagged , , , , .

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About Dr. Donald Baack

Co-author of textbook.

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