Donna uses our IMC textbook for her class and sent me a link to this PSA video. No words are spoken, yet it is a very powerful ad that can be used to illustrate advertising design concepts discussed in Chapter 6.

The Man and His Dog PSA – Argentina

Discussion Questions:

  1. First, what was your reaction to the ad?
  2. Did it change your mind about about being an organ donor? Why or why not?
  3. In terms of advertising design, what message design, appeal, and execution were used? Justify your answers.
  4. Is the emotional appeal to strong? Why or why not?

About Dr. Ken Clow

Co-author of textbook.

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