Donna uses our IMC textbook for her class and sent me a link to this PSA video. No words are spoken, yet it is a very powerful ad that can be used to illustrate advertising design concepts discussed in Chapter 6.
- First, what was your reaction to the ad?
- Did it change your mind about about being an organ donor? Why or why not?
- In terms of advertising design, what message design, appeal, and execution were used? Justify your answers.
- Is the emotional appeal to strong? Why or why not?