For one of its Super Bowl ads, Budweiser has a 60-second spot of British actress Helen Mirren presenting an anti-drunk driving message. This is an interesting approach for Budweiser when people watching the Super Bowl want to be entertained and have a great time.
Discussion Questions:
- First, what are your thoughts about the Super Bowl ad itself?
- Because of the high cost of Super Bowl advertising, is this a wise approach for Budweiser? Why or why not?
- Based on the information in Chapter 13 about social responsibility, do you think this approach demonstrates Budweiser’s commitment to social responsibility, or is it a ploy to sell more beer? Justify your thoughts.
Clow/Baack 