For one of its Super Bowl ads, Budweiser has a 60-second spot of British actress Helen Mirren presenting an anti-drunk driving message. This is an interesting approach for Budweiser when people watching the Super Bowl want to be entertained and have a great time.

Ad Age article

Super Bowl Ad

Discussion Questions:

  1. First, what are your thoughts about the Super Bowl ad itself?
  2. Because of the high cost of Super Bowl advertising, is this a wise approach for Budweiser? Why or why not?
  3. Based on the information in Chapter 13 about social responsibility, do you think this approach demonstrates Budweiser’s commitment to social responsibility, or is it a ploy to sell more beer? Justify your thoughts.

About Dr. Ken Clow

Co-author of textbook.

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