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Saatchi & Saatchi created a new “Stain Maker” ad campaign for Tide that can be used to illustrate concepts in advertising [...]
Stain Maker Campaign (Chapter 5)
February 29, 2016 -
This Advertising Age article notes that consumers are willing to pay more money for products they believe are designed to prevent overuse. New [...]
Brand Positioning – Tide’s Pods (Chapter 2)
May 23, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 