Nationwide Insurance is bringing back the eagle from its old logo for a branding overhaul. This is a good article and video with Payton Manning to discuss logos and the importance of logos in branding decisions.
Discussion Questions:
- Do you like the new Nationwide logo? Why or why not?
- Would you agree that Nationwide needed to change its logo? Why or why not?
- Does the launch of the new logo design with Payton Manning work? Why or why not?
- Look at the memo from 1964, why do you think the first tagline was chosen? What do you think of the other taglines?
Clow/Baack 