We recently switched to Puffs tissue because the packaging, in our opinion, was superior to the packaging for Kleenex. We thought this could generate an interesting discussion on how important packaging is in the purchase decision process and the selection of a particular brand.

Puffs Kleenex

 

Discussion Questions:

  1. Which brand of tissue do you use? Does the packaging influence your decision? Why or why not?
  2. Identify at least 3 products you purchase where the product packaging has an influence on the brand you purchase. For each product, how does the packaging impact your decision?
  3. How important is packaging to retail stores? Explain why?

About Dr. Ken Clow

Co-author of textbook.

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