ALS raised $110 million through the ice bucket challenge. This social media campaign went viral and attracted millions of participants.


Discussion Questions:

  1. In your opinion, why did the ice bucket challenge go viral?
  2. Examine the figure in Chapter 9 that highlights the ingredients of a successful viral campaign? Discuss each of these factors as it relates to the ice bucket challenge.
  3. Go to YouTube and find a video of someone taking the ice bucket challenge. Provide the link to the video and explain why you like the video.
  4. Did you do the ice bucket challenge? Why or why not?
  5. How important is social media in the success of this campaign?
  6. Once the ice bucket challenge is over, will ALS be better off or worse off in terms of donations? Why?

About Dr. Donald Baack

Co-author of textbook.

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