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I received an email from a professor using our book to explain the differences between buzz marketing, stealth marketing, viral marketing, and [...]
Buzz, Stealth, Viral, Guerrilla Marketing – What’s the Difference? (Chapter 10)
November 4, 2014 -
ALS raised $110 million through the ice bucket challenge. This social media campaign went viral and attracted millions of participants. [...]
Ice Bucket Challenge (Chapter 9)
September 11, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
