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For several years, Snickers has been updating and modernizing its image via traditional, digital, and social media messages. Resources: Snickers [...]
March 8, 2020
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A controversy arose when an advertisement for post-partum depression relief was not allowed to run on a network television program. Resources. [...]
February 11, 2020
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Monitoring social media activity has become an increasingly important component of an integrated marketing communications program. Information [...]
October 14, 2019
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Many of today’s consumers look for companies promoting positive values. The Gillette “We Believe” attacks “toxic [...]
January 16, 2019
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Many marketers are familiar with the difference between a fad and a fashion. Fads are typically more temporary and subject to rapid change. In [...]
October 17, 2018
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Facebook has come under increasing criticism. In the summer of 2018, the company stock value plunged dramatically at one point. Resources: [...]
August 13, 2018
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Dove apologies for a racially insensitive advertisement on Facebook. I believe this could lead to a great discussion of ethics for Chapter 14, [...]
October 11, 2017
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It was supposed to be a new advertising campaign to make people aware of the virtues of Rhode Island. People did hear, but it wasn’t good. [...]
April 11, 2016
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Marketers are debating the impact of Quicken Loan’s first Super Bowl ad. Although there was a strong backlash to the ad, Quicken Loans [...]
February 10, 2016
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Dove has created a partnership with Pinterest as part of its Campaign for Real Beauty. The article, ad, and Pinterest site can be used to discuss [...]
October 2, 2015
Clow/Baack 