This integrated campaign is for Argent Financial Group and was prepared by Emogen Marketing. The PowerPoint provides details of the campaign and shows the collateral pieces that were prepared, which include print, billboard and brochures. This integrated campaign would work well with Chapter 4 to illustrate the IMC planning process.

Argent Financial  Integrated Campaign

For additional integrated campaigns, access the authors’ website at

About Dr. Donald Baack

Co-author of textbook.

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