Through the generosity of some great advertising agencies, we were able to obtain some integrated campaigns. This campaign was for Home Federal Bank and was prepared by Gremillion and Pou advertising agency. The PowerPoint provides details of the campaign and shows the collateral pieces that were prepared, which included television, magazine, and outdoor ads. Special kiosks were designed as well as a brochure. This integrated campaign would work well with Chapter 2 on branding.

Home Federal Bank Integrated Campaign

For additional teaching resources, access the authors’ website at clowbaack.net.

About Dr. Ken Clow

Co-author of textbook.

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