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A controversy arose when an advertisement for post-partum depression relief was not allowed to run on a network television program. Resources. [...]
February 11, 2020
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Marketing professionals carefully watch Super Bowl ads. They look for trends, successes, and failures. Resources: Tech Radar rating New York [...]
February 3, 2020
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Ethical issues remain an important area of discussion for marketing and advertising students. The challenges include ethical messaging as well [...]
February 3, 2020
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One interesting new approach to marketing cruise line travel recently emerged. The “Wonder Awaits” campaign launched by Celebrity [...]
January 28, 2020
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Winter is the height of the cold and flu season. Several options are available to those who have the illness. Marketers seek the best methods [...]
January 22, 2020
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The United States is currently experiencing a great deal of political turmoil, as are many other countries, such as Great Britain with the Brexit [...]
January 20, 2020
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When the 9th edition of Integrated Advertising, Promotion, and Marketing Communications becomes available, a new feature will be added: Your [...]
January 16, 2020
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One of the most common New Year’s resolutions is to lose weight. Resources: WW Weight Watchers website NOOM Commercial South Beach Diet [...]
January 7, 2020
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The video game market continues to expand. Resources: CNN Story NBC News Story Nintendo story Discussion Questions What are the advantages to [...]
January 7, 2020
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During the Christmas season, a Peloton ad substantial generated a great deal of controversy. Resources: CBS analysis Ryan Reynolds Response [...]
December 8, 2019
