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In mid-2020 several major corporations including Unilever withdrew from advertising on Facebook due to some of the content displayed on the site. [...]
July 1, 2020
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Students should choose 10 advertisements which they have viewed in the past month. Then, answer the following questions: What type of [...]
May 11, 2020
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Questions for Students: Using the steps of the consumer decision-making process, how would shelter at home orders affect purchasing processes [...]
April 14, 2020
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The high prices of many prescriptions drugs have led to a great deal of debate and controversy. Many drug manufacturers, along with other [...]
April 12, 2020
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The coronavirus outbreak has led to challenges to individuals, the government, and businesses of all sizes. Media usage has changed as [...]
March 30, 2020
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For several years, Snickers has been updating and modernizing its image via traditional, digital, and social media messages. Resources: Snickers [...]
March 8, 2020
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A recent CNN story highlights interesting features about logos. Resources. CNN Story Do you think logo development is more or less important in [...]
February 26, 2020
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A controversy arose when an advertisement for post-partum depression relief was not allowed to run on a network television program. Resources. [...]
February 11, 2020
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Marketing professionals carefully watch Super Bowl ads. They look for trends, successes, and failures. Resources: Tech Radar rating New York [...]
February 3, 2020
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Ethical issues remain an important area of discussion for marketing and advertising students. The challenges include ethical messaging as well [...]
February 3, 2020
Clow/Baack 