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The past few years have witnessed an explosion of companies delivering products in two new ways: (1) home delivery via the company or a delivery [...]
October 28, 2019
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One of the fasted growing trends in marketing communications is the utilization of experiential marketing — also known as engagement [...]
October 23, 2019
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Monitoring social media activity has become an increasingly important component of an integrated marketing communications program. Information [...]
October 14, 2019
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The growth of consumer-to-consumer sales during the past few years has been noticeable and represents an important new trend in marketing [...]
October 9, 2019
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Over the past 5 years, a growing number of companies have begun to rely on 6 second commercials, also known as bumper ads. Resources: 20 top [...]
September 30, 2019
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Celebrity endorsements have been a staple of advertising and marketing communication programs for many years. With new analytics available and a [...]
September 24, 2019
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Advertisers seek to find the right target audience for individual products and company brands. An emerging trend is greater reliance on lifestyle [...]
September 18, 2019
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Selecting the right advertising agency is a challenging process. Chapter 5 describes important issues to consider when making the choice. The [...]
September 18, 2019
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Consumers of all ages may reasonably worry that their identities will be stolen, leading to a variety of problems and challenges. Note that no [...]
September 4, 2019
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A strong trend in the world of marketing communications is the reliance on influencers to help build a brand’s following. Consider the [...]
August 24, 2019
