-
Methods for providing free samples to consumers continue to evolve. Beyond store visit approaches, many companies now provide samples via the [...]
November 3, 2018
-
The world of data analytics has evolved dramatically in the past decade, in areas as diverse as sports, politics, and business. Effective IMC [...]
October 24, 2018
-
Many marketers are familiar with the difference between a fad and a fashion. Fads are typically more temporary and subject to rapid change. In [...]
October 17, 2018
-
The television landscape has evolved quickly and dramatically during the past decade. One new phenomenon, cord cutting, presents major [...]
October 10, 2018
-
A potentially devastating illness, hepatitis C, is most likely to affect individuals born between 1945 and 1965. Recently, the Centers for [...]
October 8, 2018
-
Convincing women that they need to shave their legs and armpits has a rich history in the world of marketing. Some claim it is nothing more than [...]
October 1, 2018
-
Online trading of stocks by individual investors required the E-Trade company to first capture the attention of individuals and then build [...]
October 1, 2018
-
At times, even a relatively new company stands to benefit from an updated approach to its marketing communications. The Leo Burnett Chicago [...]
September 29, 2018
-
Chapter 4 presents various methods for positioning products, including product attributes, competitors, use or application, price-quality [...]
September 25, 2018
-
Chapter 3 presents a series of steps consumers undergo as part of the buying decision-making process. The chapter also describes various models [...]
September 17, 2018
