Clow/Baack

Integrated Advertising, Promotion, and Marketing Communications
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Author Archives: Dr. Donald Baack

  • In mid-2020 several major corporations including Unilever withdrew from advertising on Facebook due to some of the content displayed on the site. [...]

    Facebook advertising pause (Chapter 9, 8, and 1)

    July 1, 2020
  • Students should choose 10 advertisements which they have viewed in the past month.  Then, answer the following questions:  What type of [...]

    Evaluation and Coronavirus Ads (Chapter 15)

    May 11, 2020
  • Questions for Students:  Using the steps of the consumer decision-making process, how would shelter at home orders affect purchasing processes [...]

    Coronavirus and Buying Decision-Making Processes (Chapter 3)

    April 14, 2020
  • The high prices of many prescriptions drugs have led to a great deal of debate and controversy. Many drug manufacturers, along with other [...]

    Prescription Coupon Programs (Chapter 12)

    April 12, 2020
  • The coronavirus outbreak has led to challenges to individuals, the government, and businesses of all sizes.  Media usage has changed as [...]

    Coronavirus Responses (8, 7 2, 13)

    March 30, 2020
  • For several years, Snickers has been updating and modernizing its image via traditional, digital, and social media messages. Resources: Snickers [...]

    Snickers (Chapters 2, 7, 8, 9)

    March 8, 2020
  • A recent CNN story highlights interesting features about logos. Resources. CNN Story  Do you think logo development is more or less important in [...]

    Interesting Logos (Chapter 2, 8, 9)

    February 26, 2020
  • A controversy arose when an advertisement for post-partum depression relief was not allowed to run on a network television program. Resources. [...]

    Viral Social Media Ad Versus Network Television (Chapter 5, 9)

    February 11, 2020
  • Marketing professionals carefully watch Super Bowl ads.  They look for trends, successes, and failures. Resources: Tech Radar rating New York [...]

    Super Bowl Advertising 2020 (All Chapters)

    February 3, 2020
  • Ethical issues remain an important area of discussion for marketing and advertising students.  The challenges include ethical messaging as well [...]

    Ethics, Brand Management, and IMC Planning (Chapter 2, 4)

    February 3, 2020

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