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25 years ago, marketers for the rather benign product “milk” sought to find ways to make the item more noteworthy. A [...]
January 16, 2019
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Consumer attitudes regarding marketing efforts that include altruistic activities vary widely, partly dependent on the nature of involvement. A [...]
January 15, 2019
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The first Cinnabon bakery opening in Seattle, Washington in 1985. Since that time, the company has enjoyed strong growth in freestanding [...]
January 13, 2019
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GEICO enjoys a long history of creating memorable and funny commercials for those seeking insurance. The company recently launched an innovative [...]
January 13, 2019
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The Johnson & Johnson corporation produces and sells a variety of items related to personal care. Company leaders have long emphasized [...]
January 6, 2019
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McDonald’s has in the past presented commercials noting that, for many people the company provided their first job opportunity. Building [...]
December 15, 2018
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To visitors of the blog. Dr. Kenneth E. Clow passed away on November 22 at his home in Monroe, Louisiana. He will be missed by all. I have taken [...]
November 26, 2018
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Methods for providing free samples to consumers continue to evolve. Beyond store visit approaches, many companies now provide samples via the [...]
November 3, 2018
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The world of data analytics has evolved dramatically in the past decade, in areas as diverse as sports, politics, and business. Effective IMC [...]
October 24, 2018
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Many marketers are familiar with the difference between a fad and a fashion. Fads are typically more temporary and subject to rapid change. In [...]
October 17, 2018
