Students should choose 10 advertisements which they have viewed in the past month.  Then, answer the following questions:

  1.  What type of evaluation best matches the current set of “we are all in this together” and “in these challenging times” – type ads?
  2.  Which type of message do you believe best matches coronavirus response ads? Emotional, humorous, rational, etc?
  3.  Do you think there is message fatigue or wear-out effects from all of the the similar coronavirus response-type ads? Why or why not?
  4.  Going forward, what types of ads do you think will do well in the coming months? How should they be pre-tested?

Use the information present in Chapter 15 to support your answers.

About Dr. Donald Baack

Co-author of textbook.

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