Questions for Students:

  1.  Using the steps of the consumer decision-making process, how would shelter at home orders affect purchasing processes and purchasing decisions?
  2. Using the cognitive mapping model, how would the current crisis influence consumer thought processes as they consider decision alternatives?
  3. Using the evoked set model, the multiattribute model, and affect referral, how would these approaches explain the ways in which consumers make purchases within the current restrictions. Might the approach differ depending on the item to be purchased (think of groceries versus take-out orders from preferred restaurants)?
  4. Consider compulsive purchasing behaviors, impulse buys, and hoarding of items, most notably toilet paper and cleaning supplies. How are the processes the same? How are they different?

About Dr. Donald Baack

Co-author of textbook.

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