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Changing a company logo involves quality research, careful planning, and large expenditures. Recently, Virgin Atlantic airlines developed and [...]
May 9, 2019
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Many marketing experts believe that analytics have become the driving force behind a great number of IMC programs, both in terms of IMC planning [...]
April 18, 2019
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In an age in which more than 90% of U.S. consumers take advantage of coupons, some debate exists as to which format, digital/mobile or print, is [...]
April 17, 2019
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Anheuser Busch’s 2019 Super Bowl advertisements made an issue of the use of corn syrup in MillerCoors products. Recently, MillerCoors filed [...]
March 30, 2019
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Many major sports events include corporate tie-ins designed to enhance both the event and the sponsor’s product. A recent example may be [...]
March 22, 2019
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The retailing industry has experienced dramatic pressures from new competitors, most notably internet-based sales from order-fulfillment [...]
March 6, 2019
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Television advertising continues to be a mainstay for insurance advertising. The approaches vary widely, from serious, to humorous, to [...]
February 23, 2019
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Coca-Cola has introduced a new flavor: Orange Vanilla. The roll-out follows successful launches of Cherry Coke and Vanilla Coke plus diet [...]
February 10, 2019
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An argument can be made that the newest trend in marketing undergarments is a focus on comfort over stylish sexiness. Resources: Duluth Trading [...]
January 30, 2019
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Many of today’s consumers look for companies promoting positive values. The Gillette “We Believe” attacks “toxic [...]
January 16, 2019
