Clow/Baack

Integrated Advertising, Promotion, and Marketing Communications
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Author Archives: Dr. Donald Baack

  • One interesting new approach to marketing cruise line travel recently emerged.  The “Wonder Awaits” campaign launched by Celebrity [...]

    White Rabbit and Cruises (Chapter 6)

    January 28, 2020
  • Winter is the height of the cold and flu season.  Several options are available to those who have the illness.  Marketers seek the best methods [...]

    Flu Treatments (Chapter 5)

    January 22, 2020
  • The United States is currently experiencing a great deal of political turmoil, as are many other countries, such as Great Britain with the Brexit [...]

    Most Patriotic Brands (Chapter 3)

    January 20, 2020
  • When the 9th edition of Integrated Advertising, Promotion, and Marketing Communications becomes available, a new feature will be added: Your [...]

    Your Career Brand Management (Chapter 2)

    January 16, 2020
  • One of the most common New Year’s resolutions is to lose weight. Resources: WW Weight Watchers website NOOM Commercial South Beach Diet [...]

    New Year’s Resolutions (Chapter 1)

    January 7, 2020
  • The video game market continues to expand. Resources: CNN Story NBC News Story Nintendo story Discussion Questions What are the advantages to [...]

    New Target Market for Video Games (Chapter 4, 10)

    January 7, 2020
  • During the Christmas season, a Peloton ad substantial generated a great deal of controversy. Resources: CBS analysis Ryan Reynolds Response [...]

    Peloton Christmas Commercial (Chapter 2)

    December 8, 2019
  • Evaluating the effectiveness of social media advertising presents new and differing challenges to marketing professionals. Resources: Neil Patel [...]

    Evaluating Social Media Advertising (Chapter 15)

    November 26, 2019
  • Chick-fil-A restaurants enjoy a great deal of popularity among customers across the United States and increasingly around the world. The company [...]

    Chick-fil-A (Chapter 14)

    November 19, 2019
  • Sales promotions remain an important component of an integrated marketing communications program. Resources: Amazon Christmas Commercial Working [...]

    Amazon Criticism and Image (Chapter 13)

    November 16, 2019

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