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One interesting new approach to marketing cruise line travel recently emerged. The “Wonder Awaits” campaign launched by Celebrity [...]
January 28, 2020
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Winter is the height of the cold and flu season. Several options are available to those who have the illness. Marketers seek the best methods [...]
January 22, 2020
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The United States is currently experiencing a great deal of political turmoil, as are many other countries, such as Great Britain with the Brexit [...]
January 20, 2020
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When the 9th edition of Integrated Advertising, Promotion, and Marketing Communications becomes available, a new feature will be added: Your [...]
January 16, 2020
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One of the most common New Year’s resolutions is to lose weight. Resources: WW Weight Watchers website NOOM Commercial South Beach Diet [...]
January 7, 2020
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The video game market continues to expand. Resources: CNN Story NBC News Story Nintendo story Discussion Questions What are the advantages to [...]
January 7, 2020
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During the Christmas season, a Peloton ad substantial generated a great deal of controversy. Resources: CBS analysis Ryan Reynolds Response [...]
December 8, 2019
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Evaluating the effectiveness of social media advertising presents new and differing challenges to marketing professionals. Resources: Neil Patel [...]
November 26, 2019
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Chick-fil-A restaurants enjoy a great deal of popularity among customers across the United States and increasingly around the world. The company [...]
November 19, 2019
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Sales promotions remain an important component of an integrated marketing communications program. Resources: Amazon Christmas Commercial Working [...]
November 16, 2019
Clow/Baack 