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Evaluating the effectiveness of social media advertising presents new and differing challenges to marketing professionals. Resources: Neil Patel [...]
November 26, 2019
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Chick-fil-A restaurants enjoy a great deal of popularity among customers across the United States and increasingly around the world. The company [...]
November 19, 2019
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Sales promotions remain an important component of an integrated marketing communications program. Resources: Amazon Christmas Commercial Working [...]
November 16, 2019
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Sales promotions remain an important component of an integrated marketing communications program. Resources: Salesforce Tips IKEA Online Sales [...]
November 5, 2019
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The past few years have witnessed an explosion of companies delivering products in two new ways: (1) home delivery via the company or a delivery [...]
October 28, 2019
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One of the fasted growing trends in marketing communications is the utilization of experiential marketing — also known as engagement [...]
October 23, 2019
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Monitoring social media activity has become an increasingly important component of an integrated marketing communications program. Information [...]
October 14, 2019
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The growth of consumer-to-consumer sales during the past few years has been noticeable and represents an important new trend in marketing [...]
October 9, 2019
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Over the past 5 years, a growing number of companies have begun to rely on 6 second commercials, also known as bumper ads. Resources: 20 top [...]
September 30, 2019
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Celebrity endorsements have been a staple of advertising and marketing communication programs for many years. With new analytics available and a [...]
September 24, 2019
