A recent CNN story highlights interesting features about logos.


CNN Story

  1.  Do you think logo development is more or less important in today’s marketing environment? Explain your response.
  2.  Using the tips for creating or changing effective logos in Chapter 2 (Figure 2.12), do you think these creative logos will lead to greater success over time? Why or why not?
  3. In the current marketing communications environment in which digital and alternative media have become increasingly important components of a strategic IMC approach, will logos play a greater or lesser role in creating brand recognition and recall?

About Dr. Donald Baack

Co-author of textbook.

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