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For several years, Snickers has been updating and modernizing its image via traditional, digital, and social media messages. Resources: Snickers [...]
March 8, 2020
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The United States is currently experiencing a great deal of political turmoil, as are many other countries, such as Great Britain with the Brexit [...]
January 20, 2020
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During the Christmas season, a Peloton ad substantial generated a great deal of controversy. Resources: CBS analysis Ryan Reynolds Response [...]
December 8, 2019
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Changing a company logo involves quality research, careful planning, and large expenditures. Recently, Virgin Atlantic airlines developed and [...]
May 9, 2019
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The first Cinnabon bakery opening in Seattle, Washington in 1985. Since that time, the company has enjoyed strong growth in freestanding [...]
January 13, 2019
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The Johnson & Johnson corporation produces and sells a variety of items related to personal care. Company leaders have long emphasized [...]
January 6, 2019
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Online trading of stocks by individual investors required the E-Trade company to first capture the attention of individuals and then build [...]
October 1, 2018
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Negative publicity can quickly damage a brand in the eyes of consumers, investors, and even the government. Resources: Tesla Stock Value SEC [...]
August 29, 2018
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Overstock.com is a successful online retailer that has developed a unique reputation through a carefully orchestrated branding campaign. [...]
April 16, 2018
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Stetson Hats is celebrating the company’s 150th anniversary. The company’s goal – rejuvenate the brand. I think this can create [...]
October 29, 2015
Clow/Baack 