The Johnson & Johnson corporation produces and sells a variety of items related to personal care. Company leaders have long emphasized socially responsible, ethical activities. Recent events have created great concern for those in the organization. A lawsuit decision generated substantial negative publicity to which the company was quick to respond. The long term impact of the situation remains to be determined.
Resources:
Discussion Questions:
- Read the New York Times Lawsuit Story. Assess the level of damage you believe the article creates.
- Read the American Cancer Society’s article regarding talc. Does it help or hurt the cause of Johnson & Johnson in responding to the negative event?
- View the online response from Johnson & Johnson. Do you think the material will be effective in reducing the impact of the lawsuit story?
- Read the Canadian Press story. How does it expand the image problem Johnson & Johnson has encountered? How should Johnson & Johnson respond?
Clow/Baack 