The Johnson & Johnson corporation produces and sells a variety of items related to personal care. Company leaders have long emphasized socially responsible, ethical activities. Recent events have created great concern for those in the organization. A lawsuit decision generated substantial negative publicity to which the company was quick to respond. The long term impact of the situation remains to be determined.


Discussion Questions:

  1. Read the New York Times Lawsuit Story. Assess the level of damage you believe the article creates.
  2. Read the American Cancer Society’s article regarding talc. Does it help or hurt the cause of Johnson & Johnson in responding to the negative event?
  3. View the online response from Johnson & Johnson. Do you think the material will be effective in reducing the impact of the lawsuit story?
  4. Read the Canadian Press story. How does it expand the image problem Johnson & Johnson has encountered? How should Johnson & Johnson respond?

About Dr. Donald Baack

Co-author of textbook.

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