Changing a company logo involves quality research, careful planning, and large expenditures. Recently, Virgin Atlantic airlines developed and launched a new set of logos to appear on company planes. The company also notified female cabin crew members that they would no longer be required to wear make-up on flights.

Resources:

Discussion Questions:

  1. Read the first article. What do you think of the changes? Will they help the company succeed?
  2. Read the second article. Does this management change relate to the logo update? If so, how? If not, why not?
  3. Watch the video regarding development of quality logos. What does the video suggest? Do the suggestions match with the Virgin Atlantic logo update?
  4. Explain in your own words how a logo might help or hurt a company’s brand and image.

About Dr. Donald Baack

Co-author of textbook.

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