As Baby Boomers continue to grow older and retire, new generations including Gen X and Millennials become more prominent workplace and consumer groups. Discovering how they communicate as well as forms they do not use will be keys to future marketing efforts.

Resources:

Discussion Questions:

  1. After reviewing these articles and watching the videos, which major changes in communication methods are the most evident?
  2. How should marketers react to these changes in communication patterns? (Think in terms of media choices as well as words and other symbols.)
  3. Explain how these changes in communication styles affect jobs in the marketing communication profession.
  4. Discuss the concept of “noise” or “barriers to communication” within the context of these changes in communication patterns as they relate to marketing communications.

About Dr. Donald Baack

Co-author of textbook.

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