• One of the most common New Year’s resolutions is to lose weight. Resources: WW Weight Watchers website NOOM Commercial South Beach Diet [...]

  New Year’s Resolutions (Chapter 1)

  January 7, 2020
• As Baby Boomers continue to grow older and retire, new generations including Gen X and Millennials become more prominent workplace and consumer [...]

  Communication Patterns (Chapter 1)

  August 6, 2019
• Facebook has come under increasing criticism. In the summer of 2018, the company stock value plunged dramatically at one point. Resources: [...]

  Facebook (Chapter 1, Chapter 9)

  August 13, 2018
• Watch this advertisement for Kia, then answer the following questions about the ad and the communication process discussed in Chapter 1. Decoding [...]

  Kia Ad (Chapter 1)

  June 2, 2015