The field of marketing communications continues to experience rapid growth and major transitions. Consider these job titles:

  • Digital advertising specialist
  • Digital media planner
  • Interactive media planner
  • Web analytics consultant
  • Graphic artist
  • Web designer
  • Online advertising specialist (sales)
  • Sales researcher
  • Account executive
  • Creative
  • Traffic manager
  • Account planner
  • Data scientist
  • Social media manager/consultant

Discussion Questions:

  1. Using the internet or other methods, create job descriptions for each of these positions.
  2. In this list, which of the jobs would be considered as more “traditional” marketing occupations and which are the newest?
  3. Name the top three positions from this list that would interest you as you enter the work force. Explain why they are the most attractive.
  4. Which of these jobs would be the least enticing? Why?

About Dr. Donald Baack

Co-author of textbook.

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