The first Cinnabon bakery opening in Seattle, Washington in 1985. Since that time, the company has enjoyed strong growth in freestanding locations in more than 50 countries. A second approach has been co-marketing programs with other providers. Two such companies include Pizza Hut and Schlotzky’s.
Resources:
Discussion Questions:
- Visit the Cinnabon website. Can you find mentions of the company’s relationships with Pizza Hut and Schlotzky’s? Should the connection be more strongly emphasized? Why or why not?
- Watch the independent review. How might the two companies (Pizza Hut and Cinnabon) take advantage of favorable reactions to the co-marketing effort?
- Watch the Schlotzky’s ad. Does Cinnabon receive the proper amount of attention, or should it be highlighted more?
- The QSR analysis is favorable to the connection between Schlotzky’s and Cinnabon. Explain how this co-marketing effort might take advantage of the strengths of both brands.
Clow/Baack 