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Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: Consumer trends

  • Groupon is launching a new national campaign with its first TV ad since the 2011 Super Bowl’s controversial spot. The new campaign focuses [...]

    Groupon (Chapter 3)

    May 24, 2016
  • Elite Daily has produced a white paper entitled Millennial Consumer Trends that you can use for Chapter 4. The Elite Daily website may also be of [...]

    Millennial Consumer Trends (Chapter 4)

    January 21, 2015
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