Groupon is launching a new national campaign with its first TV ad since the 2011 Super Bowl’s controversial spot. The new campaign focuses on “experiences” rather than having more things.

Discussion Questions:

  1. Look through the list of trends in consumer behavior. Which trend or trends does this video utilize? Explain why.
  2. What are your thoughts about the TV ad? Do you like it? Why or why not?
  3. After reading the article, do you think this new campaign is a good idea for Groupon? Why or why not?

 

About Dr. Ken Clow

Co-author of textbook.

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