Groupon is launching a new national campaign with its first TV ad since the 2011 Super Bowl’s controversial spot. The new campaign focuses on “experiences” rather than having more things.
- Look through the list of trends in consumer behavior. Which trend or trends does this video utilize? Explain why.
- What are your thoughts about the TV ad? Do you like it? Why or why not?
- After reading the article, do you think this new campaign is a good idea for Groupon? Why or why not?