KFC just launched two very interesting ads. The first was targeted towards the WWE network audience. The second is for a sunscreen that smells like extra crispy chicken. KFC gave away free bottles on the company website. Both should create an interesting class discussion.

Discussion Questions:

  1. First, what is your impression of the two ads? Do you like them? Why or why not?
  2. Would the ad targeted to the WWE audience be appropriate for other market segments? Why or why not?
  3. How would you describe the WWE market segment in terms of demographics, psychographics, benefits, and usage?
  4. Who do you think is the target for the sunscreen ad? Explain why.

About Dr. Ken Clow

Co-author of textbook.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s