KFC just launched two very interesting ads. The first was targeted towards the WWE network audience. The second is for a sunscreen that smells like extra crispy chicken. KFC gave away free bottles on the company website. Both should create an interesting class discussion.
- First, what is your impression of the two ads? Do you like them? Why or why not?
- Would the ad targeted to the WWE audience be appropriate for other market segments? Why or why not?
- How would you describe the WWE market segment in terms of demographics, psychographics, benefits, and usage?
- Who do you think is the target for the sunscreen ad? Explain why.