KFC just launched two very interesting ads. The first was targeted towards the WWE network audience. The second is for a sunscreen that smells like extra crispy chicken. KFC gave away free bottles on the company website. Both should create an interesting class discussion.

Discussion Questions:

  1. First, what is your impression of the two ads? Do you like them? Why or why not?
  2. Would the ad targeted to the WWE audience be appropriate for other market segments? Why or why not?
  3. How would you describe the WWE market segment in terms of demographics, psychographics, benefits, and usage?
  4. Who do you think is the target for the sunscreen ad? Explain why.

About Dr. Donald Baack

Co-author of textbook.

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