Honest Tea has launched an interesting digital and social media integrated ad campaign. The brand partnered with BuzzFeed to create video snapshots of couples and how they met. The brand is also using influencers to promote the brand.

Discussion Questions:

  1. After watching the video, what are your thoughts about this Honest Tea campaign?
  2. After reading the article in Digiday, discuss your thoughts about Honest Tea’s current marketing approach.
  3. Do influencers have any impact on your purchase decision?
  4. What are your thoughts about the way Honest Tea picks influencers?

About Dr. Ken Clow

Co-author of textbook.

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