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Groupon is launching a new national campaign with its first TV ad since the 2011 Super Bowl’s controversial spot. The new campaign focuses [...]
May 24, 2016
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Liberty Mutual Insurance has developed an interesting campaign for car insurance. Watch these ads then answer the questions below. Accident [...]
December 5, 2014
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Gillette has launched a new ad campaign targeted toward men. This television ad presents the idea of male grooming. The Gillette ad would be good [...]
May 29, 2014
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Typically, when designing brands specifically for either males only or females only, marketers often assume that each gender understands itself [...]
May 23, 2014
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The opening vignette for Chapter 3 is about Chipotle Mexican Grill. Here are two of the company’s recent TV ads. These can be used to [...]
May 23, 2014
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Jeep has built a strong brand community through its understanding of consumer behavior. Examine the following resources, then answer the [...]
May 7, 2014
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Olive Garden has become one of the most well-known Italian-type restaurants. It is promoted as a family-oriented restaurant that provides quality [...]
May 7, 2014
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The following videos present some interesting concepts concerning consumer behavior. The first makes an interesting point about advertising and [...]
May 7, 2014
Clow/Baack 