It was supposed to be a new advertising campaign to make people aware of the virtues of Rhode Island. People did hear, but it wasn’t good. Social media wrath was quick and fierce with criticisms about the new tagline to the television ad that had a scene from Iceland.

Discussion Questions:

  1. Before reading the article, what are your thoughts about the new tagline – “Rhode Island – Cooler and Warmer?” What does it mean?
  2. Watch the promotional video. What are your thoughts about it? If it was not for the scene taken in Iceland, would it be a good promotional video? Why or why not?
  3. Was the social media wrath justified? Why or why not?
  4. What should Rhode Island do at this point?


About Dr. Donald Baack

Co-author of textbook.

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