Product placement has become a big business. Do they work? Here are some videos that can be used to generate a discussion.

Discussion Questions:

  1. Why do brands invest in product placement rather than use advertising?
  2. From the first video, list the top 10 product placements. For each, indicate if you agree that it is a good product placement or not. Explain why.
  3. From the second video, what is digitally-placed product placement? Why should companies use digitally-placed product placement?
  4. For you personally, are product placements effective? Why or why not?
  5. Watch the third video. Would you agree that these product placements were not done well? Why or why not?
  6. Do you think product placement suffers from clutter, similar to ad clutter? Why or why not?

About Dr. Ken Clow

Co-author of textbook.

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