Toyota featured paralympic Amy Purdy in a first quarter Super Bowl ad. This ad would be excellent for discussing the source characteristics and the selection of a spokesperson. The sound track is Muhammad Ali’s classic speech.

Discussion Questions:

  1. What is your initial reaction to the ad?
  2. What are your thoughts about using Muhammad Ali’s speech as the soundtrack?
  3. What are the advantages and disadvantages of using paralympic Amy Purdy in the ad?
  4. Discuss each of the source characteristics found in the chapter in terms of Amy Purdy’s selection for the ad.

About Dr. Ken Clow

Co-author of textbook.

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