Toyota featured paralympic Amy Purdy in a first quarter Super Bowl ad. This ad would be excellent for discussing the source characteristics and the selection of a spokesperson. The sound track is Muhammad Ali’s classic speech.
Discussion Questions:
- What is your initial reaction to the ad?
- What are your thoughts about using Muhammad Ali’s speech as the soundtrack?
- What are the advantages and disadvantages of using paralympic Amy Purdy in the ad?
- Discuss each of the source characteristics found in the chapter in terms of Amy Purdy’s selection for the ad.
Clow/Baack 