Manhattan’s Time Square is the mega billboard capital of the world. A new billboard the size of a football field, eight stories tall and spanning an entire block, with a better resolution than that of the best TV set on the market, is making even more jaws drop, according to this Adweek article. Google was one of the first companies to advertise on this billboard at a price tag of over $2 million per month.

Discussion Questions:

  1. After reading the article, what are your thoughts about this new billboard?
  2. Is this type of billboard likely to persuade consumers to make a purchase? Why or why not?
  3. What other communication objectives (reasons) would drive brands to purchase ads on this billboard?
  4. The price of advertising on this billboard is high, at more than $2 million per month. Is it worth it? Why or why not?

About Dr. Donald Baack

Co-author of textbook.

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