Thanksgiving and Christmas always brings increased advertising by brands and especially for retailers. This article in CMO Today should generate some interesting discussion because for the 2014 holidays the number one marketing method will be email.

CMO Today Article: You’ve Got Mail and More is Coming

Discussion Questions:

  1. After reading the article, what are your thoughts about the use of email as the primary marketing tactic? Does email have an impact on your purchases?
  2. Look at the bar graph of the most used channels for 2014 holidays. Rank these channels in terms of the influence on your holiday purchases. What is the most effective, what is second, etc. Justify your ranking.
  3. Look at the graph of the popular social media marketing tactics. Identify the three that are most effective with you. Explain why.

About Dr. Ken Clow

Co-author of textbook.

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