This integrated campaign was created by Emogen Marketing Group for Argent Financial. Key to the campaign’s success was developing an integrated campaign strategy and marketing plan. The campaign features a print component, billboards, and a new brochure. This campaign would be good to use with Chapter 4 to illustrate the planning process agencies use in developing integrated campaigns.

Argent Financial Integrated Campaign

For additional integrated campaigns, access the authors’ website at

About Dr. Donald Baack

Co-author of textbook.

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