This integrated campaign was created by Emogen Marketing Group for Argent Financial. Key to the campaign’s success was developing an integrated campaign strategy and marketing plan. The campaign features a print component, billboards, and a new brochure. This campaign would be good to use with Chapter 4 to illustrate the planning process agencies use in developing integrated campaigns.
Argent Financial Integrated Campaign
For additional integrated campaigns, access the authors’ website at clowbaack.net.