This integrated campaign is for a small laundry called The Soap Opera. The campaign was targeted towards local college students and utilized a a lifestyle marketing event on campus. Unique displays and posters were created along with ads in the campus newspaper. This is a great campaign to illustrate a low-budget, creative approach for a small business.
The Soap Opera Integrated Campaign
For additional integrated campaigns, access the authors’ website at clowbaack.net.
Clow/Baack 