This integrated campaign is for a small laundry called The Soap Opera. The campaign was targeted towards local college students and utilized a a lifestyle marketing event on campus. Unique displays and posters were created along with ads in the campus newspaper. This is a great campaign to illustrate a low-budget, creative approach for a small business.

The Soap Opera Integrated Campaign

For additional integrated campaigns, access the authors’ website at

About Dr. Donald Baack

Co-author of textbook.

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