Humor is one of the most popular appeals used by advertisers because it grabs viewers’ attention, makes them laugh, and aids in retention. A series of ads have been produced entitled “Messin’ with Sasquatch” promoting beef jerky. Before you watch the videos, can you name the brand?

This first video is a compilation of top 5 Messin’ with Sasquatch ads. The links below are to individuals ads.

Discussion Questions:

  1. Before you watched the videos, were you able to name the brand? Why or why not?
  2. Does the humor overpower the brand, is the brand name lost in the ad execution, or is the brand name effectively placed? Explain.
  3. What is your evaluation of this ad campaign? Is it effective? Why or why not?
  4. Instead of humor, what other appeal could the brand use? Justify your choice with an explanation of how it could be used.

About Dr. Ken Clow

Co-author of textbook.

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