This integrated campaign is for Skyjacker  and was prepared by its in-house marketing department. The PowerPoint provides details of the campaign and shows the collateral pieces that were prepared, which include television,trade publications, trade shows, print and event marketing. This integrated campaign would work well with Chapter 12 to illustrate both trade and consumer promotions and how they must be integrated.

Skyjacker Integrated Campaign

For additional integrated campaigns, access the authors’ website at clowbaack.net.

About Dr. Ken Clow

Co-author of textbook.

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